Professional Websites, Web Design and SEO optimization

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The acronym "SEOs" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure. - Wikipedia

Here are some things to consider:

• First thing to know is: SEO is not an issue between You and Google. It is an issue between You and YOUR COMPETITORS. Competitors in your city where your business is, your region, country or worldwide. Depending of your goals. In short, you need to have better SEO strategy than your competitors.
  
  
• No one can guarantee a #1 ranking on Google. Remember, your competitor could suddenly be better placed than you, and steal your place.
  
  
• One good question to ask is "Who need most good SEO strategy". All people / companies need good SEO strategy. Without that your website is not visible to the world and nobody would visit it.But here are some very important things to consider. If you have an website with photos of your wedding, or an website with photos of your cats, you will not go bankrupt even if nobody visit your site (despite it is against whole philosophy to have a website, you build an website to attract visitors, to show something to the world).If you have debts in your bank and some business SEO can be a lifeline for you. Bad SEO strategy and money of customers goes to your competitors.
  
  
• Even if you have plenty of customers, and want an website only for a touch of seriousness to your business, you need a good SEO strategy. You need to be visible and well placed at Google anyway.
  
  
• 57% of Internet Users search the web every day. (2010)
  
  
• Worldwide, we conduct 88,000,000,000 searches per month on Google. (2010)
  
  
• 46% of daily searches are for info on products or services. (2010)
  
  
• 75% of users never scroll past the first page of search results. (2010)